What to do when the world is OOO
We’re about to enter the season where many of your clients, stakeholders, and colleagues (and if you’re in B2B, customers) will be setting up their Automatic Replies. This gives you some breathing room - but other than sneaking Wimbledon on the second screen, what else should you be doing with that time?
This is particularly timely, with this newsletter taking a little break from next week (barring any major developments, such as Meta’s antitrust trial, or something truly wild and unbelievable like TikTok’s US ban finally happening), but I thought it might be useful just to look at a few bits of hygiene and maintenance that September-you will very much thank you for.
Audit your evergreen content
Look at your top 10 blog pages, landing pages, or social posts from the past year. Are they still current? Are they still converting? This is a great time to fix broken links, update stats, or quietly optimise titles. It’s also the sort of task no one has time for once things start picking up again.
Check your GA4 and event health
If you read last week’s post on why GA4 need not be scary (or even just opened GA4 recently and closed it again in confusion), now might be the time to revisit your key metrics. Are your events still firing correctly? Are conversions still tracked the way you thought? Fixing this stuff now could save headaches later.
Do some soft SEO hygiene
You probably don’t need a full technical audit, but there are some quick wins: you can update outdated meta descriptions (is your certification still from 2023? Do you have a more recent award win? Have you changed what an offering is called?) or review internal linking on your highest-traffic pages. It’s low lift, but high reward - especially with organic traffic under pressure.
Related; check that your “Meet The Team” page is still accurate!
Give your LinkedIn page some TLC
Does your header image still pop? Is your company bio actually reflective of what you still want to say about yourselves?
Audit what’s worked and what hasn’t on social and search
This really is one for those with time on their hands, but now is the perfect time to zoom out and take a look at which social posts have driven the best engagement rates, and which search ads have driven the best CTRs over the first half of the year. I’ve been playing around with building GPTs to help augment this, it’s the perfect time to try something like that which gives you new skills and also helps give you valuable data going into H2.
On a personal note; get certified!
If you’ve always meant to get that Google Ads certification, or investigate Meta’s (convoluted) equivalent, now is the time!
And finally… subscribe, share this newsletter, or buy me a coffee!
Shameless, but on a sincere note, I expect I’ll be back in your inboxes in a few weeks time. Enjoy your early summers, and I’ll see you soon!