Tom Kennett | Digital Marketing, Unfiltered

The UK's U16 social media ban - and why Telegram isn't on it

UK Prime Minister Keir Starmer has announced that from spring 2027, under-16s will be banned from social media apps.

Jun 17 • Tom Kennett

The UK might be about to ban under-16s from social media. Here’s what that means.

UK Prime Minister Keir Starmer is planning on announcing a crackdown for social media usage for under 16s in the next few days.

Jun 9 • Tom Kennett

SEO, GEO, AEO. Same thing - and now Google agrees.

But what does the mean for your business?

Jun 4 • Tom Kennett

May 2026

What are the most common mistakes on a LinkedIn Company Page?

I’ve been working with companies on their LinkedIn strategy and content now for over 15 years.

May 26 • Tom Kennett

April 2026

Why differentiating content has never been more important

At Adobe Summit this week, SEMRush CEO Andrew Arden gave a speech and gave a really interesting summary of how visibility on search has changed, and …

Apr 23 • Tom Kennett

1

This Week in Digital Marketing: EU moves towards teen social media ban

Plus: bad weeks for X, Meta and Snap

Apr 16 • Tom Kennett

March 2026

Is Social Media going the way of Big Tobacco?

A jury might have just done to social media what courts once did to Big Tobacco.

Mar 26 • Tom Kennett

Search Traffic Down 60% for Small Publishers

Plus: Instagram adds links to captions (for paying users)

Mar 19 • Tom Kennett

February 2026

GenAI & Advertising: What ChatGPT and others are doing

A look at how the major players are treating ads

Feb 12 • Tom Kennett

January 2026

UK Government Consulting on Under-16s Social Media Ban

Plus Snap settles addictive design lawsuit, TikTok vs the US Government seems to be resolved, and Threads overtakes X for mobile usage

Jan 23 • Tom Kennett

1

Reddit has overtaken TikTok in the UK. What does this mean?

Hello!

Jan 15 • Tom Kennett

3

1

December 2025

Digital Marketing in 2026

It’s that time of year again!

Dec 1, 2025 • Tom Kennett

2