Tom Kennett | Digital Marketing in 3 Minutes

Why differentiating content has never been more important

At Adobe Summit this week, SEMRush CEO Andrew Arden gave a speech and gave a really interesting summary of how visibility on search has changed, and …

Apr 23 • Tom Kennett

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This Week in Digital Marketing: EU moves towards teen social media ban

Plus: bad weeks for X, Meta and Snap

Apr 16 • Tom Kennett

March 2026

Is Social Media going the way of Big Tobacco?

A jury might have just done to social media what courts once did to Big Tobacco.

Mar 26 • Tom Kennett

Search Traffic Down 60% for Small Publishers

Plus: Instagram adds links to captions (for paying users)

Mar 19 • Tom Kennett

February 2026

GenAI & Advertising: What ChatGPT and others are doing

A look at how the major players are treating ads

Feb 12 • Tom Kennett

January 2026

UK Government Consulting on Under-16s Social Media Ban

Plus Snap settles addictive design lawsuit, TikTok vs the US Government seems to be resolved, and Threads overtakes X for mobile usage

Jan 23 • Tom Kennett

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Reddit has overtaken TikTok in the UK. What does this mean?

Hello!

Jan 15 • Tom Kennett

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December 2025

Digital Marketing in 2026

It’s that time of year again!

Dec 1, 2025 • Tom Kennett

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November 2025

What AEO and GEO really mean for your website

And how you can make it work for you

Nov 20, 2025 • Tom Kennett

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AEO, GEO, SEO, WTH?

A glossary of terms, of sorts

Nov 13, 2025 • Tom Kennett

Five Things You Should Be Doing to Prepare for the Era of Answer Engine Optimization (AEO)

Plus a quick roundup of the major quarterly earnings announcements

Nov 6, 2025 • Tom Kennett

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October 2025

Six Things You Were Afraid to Ask About YouTube Ads

Because no-one uses YouTube Premium

Oct 16, 2025 • Tom Kennett

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