Tom Kennett | Digital Marketing in 3 Minutes
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AEO, GEO, SEO, WTH?
A glossary of terms, of sorts
Nov 13
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Tom Kennett
Five Things You Should Be Doing to Prepare for the Era of Answer Engine Optimization (AEO)
Plus a quick roundup of the major quarterly earnings announcements
Nov 6
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Tom Kennett
October 2025
Six Things You Were Afraid to Ask About YouTube Ads
Because no-one uses YouTube Premium
Oct 16
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Tom Kennett
1
Meta using AI chats to inform ad targeting
Plus: Threads almost overtakes X in active usage
Oct 2
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Tom Kennett
September 2025
Five Things You Were Too Afraid To Ask About Advertising on LinkedIn
Plus TikTok's US deal is nearly finalised
Sep 25
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Tom Kennett
What’s going on with Google Search Rank?
ChatGPT reveals demographic data, and TikTok looks set to stay in the US
Sep 18
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Tom Kennett
Meta’s Getting Expensive
Facebook is now outpacing Google in terms of cost.
Sep 11
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Tom Kennett
Five Things You Were Too Afraid to Ask About Zero-Click Search
Plus a round up from the world of Digital Marketing this week
Sep 3
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Tom Kennett
August 2025
TikTok booms in Europe - and isn’t going anywhere in the US
It’s been a pretty quiet summer in the world of digital, but the landscape has been dominated by TikTok news this week.
Aug 28
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Tom Kennett
What’s the story with Threads?
While the news cycle around the world of digital is in flux during the summer months, I’m going to take a moment to look at some of the more…
Aug 20
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Tom Kennett
Why are brands rethinking visibility?
Search is breaking and reforming.
Aug 14
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Tom Kennett
1
July 2025
7 in 10 people now use AI Overviews - and don’t click through
Plus: Instagram posts indexed on Google
Jul 17
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Tom Kennett
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